Copywriting Gems: Become a God Among Robots in Just 27 Minutes

My name’s Paul.

My first job was writing for the grand old men’s magazine FHM in London. Then I ran marketing for a bunch of technology startups in Berlin. 

For the past few years I’ve been hanging out in the creator space on X. I’ve written for some big names. It’s almost guaranteed that you’ve read some of my stuff already. Odds are you’ve bought something too. 

I also run my own company. I have a service offer. I write an email newsletter to people all over the world. I have sold digital products to almost 700 people. I must have earned a full year’s salary just by selling PDFs.

In 5 years, one person has asked for a refund.

This is all thanks to understanding how to write decent copy. 

Copywriting is the essential skill they don’t teach in schools. Nobody regrets developing the skill, no matter what their goals and even if they never work as a copywriter.

Today, I’d like to tell you about my Copywriting Gems.

The 4 Main Things A.I. Misses:

There is a TON of bad advice out there about how to write high-performing copy.

And things seem to be getting worse, not better.

Much of this is to do with the rise of A.I..

False and overblown claims.

Vague and abstract messaging.

And way too much meaningless business jargon. 

Now, I am not anti-AI - I use it every day.

But I’ll tell you the 4 things it’s missing.

AI doesn’t have its own:

• Style
• Taste
• Experience
• Conviction

AI is a mirror. 

What you get out depends on what you put in.

So to leverage it properly, these qualities need to come from you.

The Secret to Decent Copy

I visited Rome a few years ago.

It’s full of old stones, the best food, and spectacular views.

The philosopher in me wanted to get closer to the great man, Cicero.

"Let's talk about how to CRUSH your research"

You can travel out to the small town where he sought peace when his daughter Tullia died after giving birth. It’s called Tusculum. It’s where he wrote a book called Tusculan Disputations.

While there he went deep in thought on death, pain, grief, passion and what it means to live a happy life.

He meditated on the nature of the mind while taking long walks amongst the oak trees and wildflowers.

Cicero’s conclusion?

Education is the fabric that connects man, nature and culture.

When we develop our brains, we are the cosmos becoming conscious.

And for the last 5 years, I have been studying the art of copywriting. 

Here’s what I discovered . . .

True Copywriting Skill Comes from Tending to Your Own Thoughts and Spirit, Not Outsourcing Your Intellect for the Sake of Speed

There’s a bit in Cicero’s book that goes something like this:

"Even a field with really good soil won't grow food unless someone works on it.”

It’s not a subtle point -  a good brain needs regular food and fuel.

Modern research backs this up.

People who deliberately work on their minds show “neural activation patterns” that are 32% denser than those who just cruise along. 

This means you become a better problem solver . .

Develop a stronger memory . . .

And are quicker than your peers at picking up new skills. 

As the saying goes . . .

“Neurons that fire together, wire together.”

All the best copywriters I’ve come across are obsessed with improvement. 

And most importantly they understand:

If You Don’t Learn How to Learn, You Can Only Do Things That Other People Already Know How to Do

So take a step back.

Understand first principles. 

Build a foundation in these core skills:

• Establishing credibility and building trust
• Presenting the facts and story behind your message
• Providing evidence and logical arguments
• Addressing objections or doubts

From there you can think for yourself and solve problems in your own way.

If you don’t need to rely on technology you can become a god among robots.

Copywriting Gems Is a Collection of Compressed Copywriting Wisdom to Reset, Refresh and Refuel Your Skill Development

There’s 117 of them, but only 3 are formulas. 

Because formulas aren’t gems, they’re COMMODITIES. 

(And the 3 I have included you can take all the way to the grave.)

The best-selling copy works because of enthusiasm, knowledge, self-awareness, expertise, positioning, insight, and honesty.

So you don’t want to be someone who works from formulas. 

You want to be the type of person who can build their own. 

You want to forge the mental machinery that can turn raw ideas into money.

So What Exactly are The Gems?

They’re a Rolodex of the most specific and actionable copywriting lessons I’ve collected over the past 5 years. 

Every time I have picked up something about copywriting that has fundamentally changed my brain, I have solidified and condensed the lesson into a new gem. 

On average, they’re each 43 words long. 

They’re shots of neuron-activating espresso, organized in the following order:

• Foundations: Mindset, Learning, and the Nature of Copywriting
• Research, Preparation, and Audience Understanding
• Core Copywriting Techniques
• Writing Process and Productivity
• Persuasion, Psychology, and Proof
• Positioning, Offers, and Advanced Strategy
• Headlines, Hooks, and Closing
• Mastery, Mindset, and Professional Growth

And I want to have them in your hands and sparking your synapses as soon as possible. 

Join the Lucky Few With Access at a $28,061 Discount

The knowledge inside Copywriting Gems cost me $28,108.

That’s a combination of books, courses and coaching fees. 

And you’re also getting the unfair advantage of compressing the 5 years it took me to put this together into just 6,255 words. 

Total read time: 27 minutes. 

My experience says this is worth a premium price tag.

But the truth is I need some swift rounds of smart feedback before a wider launch at a higher price point. 

So to make that process as fast as possible, I’m going to offer you a 99.8% discount on what I paid for the same knowledge. 

Your price today is $47. 

598X Your Money Guarantee

The fact is these gems are worth 598 times more than you are paying for them. 

That’s already guaranteed. 

But beyond that, you’re on your own. 

Two reasons:

1. This isn’t a tried and true system that promises you a specific result. It’s 5 years of experience, expertise, proven methods and actionable strategies. But it’s not a playbook for anything. You get what you take. 
2. You can’t return a digital product. If you pay for the gems and then back out, I have no way for you to unsee them. Cheapskates and freeloaders need some sort of deterrent, even if it’s only $47. 

So all sales are final.

We happy? Yeah, we happy.

One More Thing . . .

This product release nearly didn’t happen. 

It started as a personal project.

There’s something in my psyche that still doesn’t want to let go of the gems. 

They cost me blood, sweat and cold hard cash. 

So while I’m proud of what I’ve put together I am going to limit the supply. 

I am limiting the number of sales each month according to demand, my own sales targets and whether or not I get out on the right side of the bed.

If you happen to see copies available, fill yer boots. 

Or if by now they’re all gone please join the waitlist. 

I’ll email you.  

That’s all. 

Thanks for reading all the way to the bottom. 

That’s copywriting. 

Paul